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Away We Go

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Away We Go

Taking the pain out of planning


ROLE

UX Designer and Researcher

PROJECT DURATION

2 months in spring 2015

SKILLS

Content Strategy, User Research, User Journey Mapping, Wireframing, Prototyping

TOOLS

Pen and Paper, Google Forms, Post-Its, Card Sorting, Adobe Illustrator, Omnigraffle, Adobe Photoshop, InVision

 

Problem

Traveling with friends is fun, planning a trip with friends is not.

Opportunity

Away We Go is an app that guides users through the process of planning a trip with friends. And it's fun too!

Process

I saw an opportunity when I was planning a bachelorette party. I noticed that people are flakey, money is always awkward and it’s a challenge to find activities that everyone agrees on. Using a human centered design approach, I began to identify trends in user behaviors, sketch flows, create a content strategy and prototype possible solutions.

Define

PERSONAS

In order to narrow in on this broad problem and identify specific pain points and opportunities, I began with general research. I sent a survey to better understand travel experiences and preferences and received back 40+ responses. From these, I conducted five more in depth interviews. This process led to four primary personas.

Ideate

SKETCHING

From these personas, I decided on the must-have features, the overall design of the app and navigation.

Prototype

User Flows

I quickly iterated on a couple user flows and how to create a hierarchy of information.

Wireframing

I started at the beginning with the user onboarding flow, wireframing out those screens with some content to try to better describe the problem this app was solving.

Next Steps

This was a passion project that helped teach me a process for designing digital products. Through this case study I became more familiar with the tools and methods that are used. Next steps include making some finishing touches, finding a PM and launching this product!