Away We Go
Taking the pain out of planning
UX Designer and Researcher
2 months in spring 2015
Content Strategy, User Research, User Journey Mapping, Wireframing, Prototyping
Pen and Paper, Google Forms, Post-Its, Card Sorting, Adobe Illustrator, Omnigraffle, Adobe Photoshop, InVision
Traveling with friends is fun, planning a trip with friends is not.
Away We Go is an app that guides users through the process of planning a trip with friends. And it's fun too!
I saw an opportunity when I was planning a bachelorette party. I noticed that people are flakey, money is always awkward and it’s a challenge to find activities that everyone agrees on. Using a human centered design approach, I began to identify trends in user behaviors, sketch flows, create a content strategy and prototype possible solutions.
In order to narrow in on this broad problem and identify specific pain points and opportunities, I began with general research. I sent a survey to better understand travel experiences and preferences and received back 40+ responses. From these, I conducted five more in depth interviews. This process led to four primary personas.
From these personas, I decided on the must-have features, the overall design of the app and navigation.
I quickly iterated on a couple user flows and how to create a hierarchy of information.
I started at the beginning with the user onboarding flow, wireframing out those screens with some content to try to better describe the problem this app was solving.
This was a passion project that helped teach me a process for designing digital products. Through this case study I became more familiar with the tools and methods that are used. Next steps include making some finishing touches, finding a PM and launching this product!