peer to peer dress rental app
An easy way to share your closet with your neighbors
A closet full of dresses that have been worn over and over again.
Extend your closet into your entire neighborhood.
Research, sketching and prototyping.
1 week sprint in spring 2015
Pen and Paper, Adobe Illustrator, Omnigraffle, Adobe Photoshop, InVision
User journey mapping, Wireframing, Prototyping
I started brainstorming by thinking about common user interactions and the success of Tinder, swiping to select. I realized this could be a good way to search through lots of dresses to determine the best fit. As I thought about the personas, I realized that location was the number one pain point, the user wants to borrow a dress from someone nearby. So I began to plan journeys around those factors.
The app has two main uses, the borrower and the lender. This phase of the project focused on the borrower and how s/he would browse for dresses.
I was very interested in the filtering feature because I thought this was likely to be the way users would convert—if they found the exact dress they wanted to find, so making this experience easy was very important. I knew that location was a very important factor so wanted that to be a filter near the top of the page. Also based on the persona development, I knew cost was another important factor.
While this was done as a quick design sprint and was never built, I would be interested in doing additional usability testing to see if the mapped journey would be an enjoyable experience for the target audience.