Framework.

Design isn’t just about what something looks like. It’s about how it works, why it matters, and who it serves. I collaborate closely with product, engineering, research, and other partners at every stage to shape thoughtful, scalable experiences.

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Understand the Problem

Before designing anything, I zoom out to define what success actually looks like.

  • What are the business goals?

  • Who experiences this problem, and why does it matter to them?

  • How would solving it move the needle?

  • What are our guiding principles?

  • What do we know? What do we need to learn?

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Tell the Story

With a shared understanding of the problem, I help teams align around a clear vision and narrative for the experience.

  • What’s the vision?

  • What does an aspirational happy path look like?

  • Where are we starting, and what’s the broader journey?

  • What assumptions are we making?

  • What risks are we taking?

  • What edge cases might influence our direction?

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Execute with Intention

I work closely with engineers and PMs to translate vision into reality—without losing sight of the system.

  • Where does this show up in the product?

  • How does it look and feel?

  • How does it connect with the rest of the experience?

  • What’s technically feasible?

  • What are we building first? And why?

  • What can we prototype or test along the way?

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Launch & Learn

After launch, I continue collaborating across disciplines to measure, adapt, and learn.

  • Are we meeting the goals we set?

  • What’s happening that we didn’t expect?

  • How are we validating (or disproving) our assumptions?

  • What’s next?

***Thanks to Humaaans for the people